Mission & History

Our Mission

We help organizations create exceptional, high performing workplaces where employees feel trusted and valued. We help employers improve recruitment, retention and productivity by putting employees at the heart of the organization, analyzing what they think and feel and identifying the real issues that need to be addressed. Part of a global organization, we apply data and insights from approximately 10,000 organizations across the world to benchmark individual performance and advise employers on how to continuously improve employee engagement.

The Great Place To Work ® certification programme, enables organizations to publicly communicate that they have achieved becoming a Great Place To Work ® for all of their employees.

The Best Workplaces™ Programme gives the opportunity to the best of those, achieving certification to be recognized, to celebrate their achievements, enhance their employer brand and inspire others to take action.

Our mission is simple. We want everyone to have the chance to enjoy going to work; to have pride in what they do and who they work for; to enjoy working with their colleagues in an environment where they feel trusted and valued, and where they are encouraged to develop personally and professionally. We are certain that every company can be a Great Place To Work ®, if it chooses to do so.

Ultimately, we believe this will help create a better society for all.

On this website you will learn more about how we do that. Regardless of your organization’s size, sector or challenges, we can help you too.

Our History

Great Place To Work ® began with an unexpected discovery. In 1981 a New York editor asked two business journalists — Robert Levering and Milton Moskowitz — to write a book called The 100 Best Companies to Work for in America. Though the pair were skeptical they could find 100 companies that would qualify, they agreed, starting a journey that would lead to more than 30 years of researching, recognizing, and building great workplaces. Cyprus, has in 2019, become the 59 th country, in which GPTW ® has a presence.

What was the core insight uncovered by the pair’s extensive research? It was that the key to creating a great workplace was not a prescriptive set of employee benefits, programmes and practices, but the building of high-quality relationships in the workplace — relationships characterised by trust, pride, and camaraderie. These relationships weren’t a “soft” activity, but key drivers that help improve an organisation’s business performance. The role of trust in the workplace became core not only for that first, pioneering 1984 book, but its 1988 sequel, A Great Place to Work: What makes some employers so good — and most so bad.

These insights led to the founding of Great Place to Work Institute. Business leaders around the world adopted the Institute’s models and methodology as a valuable way to measure and create great workplaces. In 1997, FORTUNE (in the United States) and Exame (in Brazil) partnered with the Institute’s research arm to produce the world’s first 100 Best Companies to Work For workplace rankings. In 2002, the European Commission engaged Great Place To Work ® to initiate a government – sponsored Best Companies list competition in 15 European countries as part of their strategy to create successful businesses, desirable workplaces, and thriving economies and communities throughout Europe.

Great Place To Work ® Today

Today, Great Place to Work Institute partners with many of the most successful and innovative businesses around the world to create, study, and recognize great workplaces. During the course of a typical year, Great Place to Work works with more than 6,000 organizations, representing over 10 million employees. These partnerships continually build our unique expertise, including our multi-industry workplace culture benchmarking and best practice databases. Our premiere Best Workplaces lists are published or distributed by market-leading news media around the world, to an audience of more than 25 million readers. The combination of this direct advisory work and media coverage is all core to how we create a better society by helping companies transform their workplaces.